I was very excited to see this finished video project that myself and Pro-Style-Crew member Amy Klewitz worked on a couple of months ago.
Starring Top Chef Host, Padma Lakshmi
To encourage consumers to get their skin checked prior to the onset of the summer season, SkinCeuticals created a digital video “spot,” cast with celebrity and media tastemakers. This minute long video aims to playfully educate consumers on the serious topic of skin cancer prevention and protection with the simple message to “prevent, protect and get checked.” Featured in the video are familiar faces and cameos from an eclectic mix of industry insiders including: Top Chef host, Padma Lakshmi, Fashion designer, Rebecca Minkoff, NHL star, Sean Avery, Lifestyle Blogger, Derek Blasberg, New York Society Influencer, Annabelle Dexter-Jones and Beauty Expert, Jeannine Morris. This video will live on SkinCeuticals.com/prevent as well as the brand’s social media channels, including Facebook and YouTube. To ensure that this important message reaches a broad audience SkinCeuticals is committed to donating $1 to the Melanoma Research Alliance for every time the video is shared.1